Marketers
Localizing the customer experience—including websites, complex third-party booking engines, customer portals and omnichannel assets—can be complicated. Travel-savvy global customers notice bad translations right away. This wrecks their customer experience, and your brand’s credibility. Some major challenges include:
Inaccuracies
Ensuring accurate and authentic localizations for your site demands world-class linguists—not bargain-basement machine translation.
Complications
Translating the customer experience means ongoing management investments including new processes, workflows and technologies.
Delays to market
In-house translation projects can take over a year to launch, and fall short during daily management. The result: Lousy UX and alienated customers.
Management risks
Using traditional vendors or in-house staff is inefficient, which increases the risks of brand damage and inconsistencies that can be hard to undo.
MotionPoint puts you in ultimate control of translating your website, booking engine and digital content … while providing proven and world-class workflows, processes and teams.
Fast: We launch multilingual sites, and their complex booking engines and customer portals, in as few as 30 days. Content changes are automatically updated within one business day.
Authentic: Our turn-key approach accurately and authentically translates all online and multichannel content, preserving your brand integrity and personality.
Streamlined: Industry-leading technologies and workflows eliminate cross-departmental involvement, and require the smallest effort on your part.
Optimized: Our technology allows you to grow from one to many multilingual websites, while maintaining a consistent user experience that drives discovery and conversion.
MotionPoint’s technology leverages the code and content of your origin website to build versions for global markets. This preserves the look, feel and personality of your brand everywhere around the world.
Discover what we do—and how we’re differentExecutive Director, Marketing and PR