Website Translation

B2B Businesses Improve Buying Experiences with Website Localization

It’s easier than you think to forge meaningful relationships with international buyers, our EVP writes.

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October 09, 2018

Craig Witt
Craig Witt

These days, many manufacturers are looking to create meaningful connections with their global buyers, in an effort to stand out from the competition and provide online transactional experiences in their preferred languages, writes MotionPoint EVP Craig Witt in a guest column at

But that’s challenging for most manufacturers, Witt says. He cites a recent survey in which nearly 85% of category management and merchandising professionals confessed they were underperforming in localizing content and pricing for international customers.

There are ways to sidestep the complexities of engaging and serving customers in ways—and languages—they prefer, Witt writes. Leveraging data and analytics is a great start. He also provides insights on:

  • Collaborating with local partners
  • Communicating like a local business
  • Presenting geographically relevant product assortments
  • Being judicious with market-specific content customizations

Discover more information, and the full presentation of Witt’s advice, in the article at

Last updated on October 09, 2018

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