MotionPoint News

Boost Global Customer Engagement with Website Redesign and Localization

Follow these multilingual website redesign best practices from our CRO.

MotionPoint's avatar

June 13, 2019

Craig Witt
Craig Witt

Many businesses are redesigning their websites to stay relevant in an increasingly competitive market. More and more, they’re localizing their websites and omnichannel content during those redesign projects, says MotionPoint Chief Revenue Officer Craig Witt in an article for Chain Store Age.

Combining redesign projects with website localization can help drive meaningful new business in global markets, Witt writes.

Witt offers advice on how to help make your multilingual website redesign project efficient and successful, including:

  • Keep text separate from images—rather than embedding text in the image file—to save money on graphics localization
  • Translate all content throughout the customer journey, including confirmation messages, currencies and payment information
  • Work with a translation partner that specializes in website and omnichannel translation

Read the full story at Chain Store Age.

Last updated on June 13, 2019

Keep Learning

Here is some related information that you might enjoy