Thanks to economic growth, governmental reform and a growing middle class, dozens of iconic fashion retailers – and other well-known brands in other industries – are expanding into Colombia. This makes it an ideal market for expanding e-commerce companies to consider, writes Charles Whiteman in a recent post at Latin Trade.
Colombia now has the third-largest economy in Latin America (surpassed only by Brazil and Mexico), wrote Whiteman, MotionPoint’s SVP of client services. In the past 15 years, the country’s GDP (PPP) grew from $120 billion to nearly $700 billion. Poverty levels dropped more than half during the same time period.
Internet use and smartphone penetration is growing rapidly, too, making Colombia a worthy market to investigate and invest in. This market is increasingly comfortable in making purchases online.
Read more at Latin Trade. (Subscription required to access full story.)Last updated on October 19, 2015