Many manufacturers use “lean” principles to maximize efficiency and output. This popular do more with less philosophy often impacts a marketing team’s ability to engage global customers online, writes Craig Witt in Manufacturing Business Technology.
That creates a gap that can put brand awareness, customer trust and revenues at risk. But using a turn-key website translation solution can eliminate in-house operational complexity, effort, and wildly reduce costs.
Discover more marketing insights, and actionable advice for website localization projects, in the Manufacturing Business Technology story.