Marketing Strategies

For Marketers, ‘Going Lean’ Can Sometimes Cut to the Quick

Most marketing teams are outclassed by website translation projects. But they don’t have to be, our EVP says.

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MotionPoint

October 16, 2017

1 MIN READ
Craig Witt
Craig Witt

Many manufacturers use “lean” principles to maximize efficiency and output. This popular do more with less philosophy often impacts a marketing team’s ability to engage global customers online, writes Craig Witt in Manufacturing Business Technology.

That creates a gap that can put brand awareness, customer trust and revenues at risk. But using a turn-key website translation solution can eliminate in-house operational complexity, effort, and wildly reduce costs.

Discover more marketing insights, and actionable advice for website localization projects, in the Manufacturing Business Technology story.

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