For Marketers, ‘Going Lean’ Can Sometimes Cut to the Quick
Most marketing teams are outclassed by website translation projects. But they don’t have to be, our EVP says.
Many manufacturers use “lean” principles to maximize efficiency and output. This popular do more with less philosophy often impacts a marketing team’s ability to engage global customers online, writes Craig Witt in Manufacturing Business Technology.
That creates a gap that can put brand awareness, customer trust and revenues at risk. But using a turn-key website translation solution can eliminate in-house operational complexity, effort, and wildly reduce costs.
Discover more marketing insights, and actionable advice for website localization projects, in the Manufacturing Business Technology story.