How Manufacturers Can Use Digital Transformation for Their Global Websites

Lean marketing teams can leverage technology to improve how they serve global customers, our EVP writes.

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February 28, 2018

Craig Will
Craig Will

Manufacturing organizations have benefitted greatly from the practice of Digital Transformation. Yet the very concepts that have driven great improvements in R&D, supply chains and factory operations are often ignored by digital marketers, writes MotionPoint EVP Craig Witt in a guest post at

Some manufacturing marketers aren’t leveraging the best practices of digital transformation on their company websites, Witt says. But this should be embraced—especially for manufacturers that serve businesses across the globe. In these cases, the company website is a central touchpoint for a customer’s overall experience with the brand and products.

Witt offers several key insights on how marketers can apply the best learnings of digital transformation to their websites, and ways that maximize a lean marketing team’s investment. Those tips can create cross-departmental benefits for marketing, sales, HR, global suppliers and more.

Read Witt’s full analysis at

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