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Localize Online Secure Login Areas for a Complete Customer Journey

Drive conversions, engagement and brand loyalty with translated customer portals.

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September 19, 2019

Craig Witt
Craig Witt

Savvy companies often translate their public websites and other digital content for global buyers. But login areas—such as customer portals—are often overlooked, derailing an otherwise seamless customer journey.

A fully translated customer experience keeps customers engaged, writes MotionPoint Chief Revenue Officer Craig Witt in an article for MarTech Advisor. It also helps increase brand loyalty and conversions, he says.

Witt presents actionable advice for localizing portals, including:

  • Using a translation solution that guarantees data privacy by strictly following PCI DSS, HIPAA and other data protection standards
  • Leveraging translation memory—a database that stores all translations for a localization project—for quick, cost-effective localization
  • Localizing digital assets such as installation guides and user manuals to help global users quickly find post-purchase support

Read the full story at MarTech Advisor.

Last updated on September 19, 2019

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