The Master Lock Company’s global online expansion efforts were recently showcased in B2B E-Commerce World, an imprint of the “Digital Commerce 360” news site. Master Lock has been a MotionPoint customer since 2008.
The publication interviewed Marti Gahlman, Master Lock’s director of e-commerce, for the story.
“We enter markets slowly and grow the distributor base,” Gahlman told the site. “To reach a critical mass and really grow, you have to offer a really robust website in the local language.”
MotionPoint continually translates and operates nine websites for Master Lock’s strategic global markets, such as Italy, Spain, Japan and China. Ghalman told B2B E-Commerce World that MotionPoint’s solution requires practically no ongoing maintenance—even when adding new products and content to its website.
Learn more about MotionPoint’s effortless turn-key approach to website translation, and how it’s helped Master Lock grow internationally, at B2B E-Commerce World.