Victoria Bloyer's avatar

Victoria Bloyer

October 05, 2017

3 Ways MotionPoint Improves Conversion Rates for Localized Websites


Increase conversion rates and reduce complexity and costs, thanks to MotionPoint's world-class technologies and experience.

Victoria Bloyer's avatar

Victoria Bloyer

October 05, 2017

MotionPoint’s customers quickly see the value of providing in-language online experiences for their global customers. But our superior technology and expertise can also boost conversions of their localized sites in three powerful ways:

  1. Improve brand awareness in-market
  2. Improve on-site lead generation
  3. Improve the on-site customer experience

Keep reading to learn more.

Improving Brand Awareness

It’s tempting to save on translation costs by limiting the project scope of your translated website. After all, the fewer website sections you translate, the less you’ll spend.

This might be an acceptable way to test customer interest in global markets or provide short-term market support, but it’s not a viable medium- or long-term approach.

Microsites and partial translation save money on initial costs, but fail to generate powerful SEO benefits in the long run.

While microsites and partial translation save money on initial costs, they fail to generate powerful SEO benefits in the long run. Early-stage educational content about products and services is rarely selected for translation, which stunts search rankings. Partially-translated websites are less likely to show up in regional organic search results, too.

The result? Customers are unaware that your company can provide them with what they need.

MotionPoint customers get the best of both worlds: cost savings, and improved brand awareness through SEO benefits.

MotionPoint’s efficient technologies save on translation costs, empowering customers to include valuable SEO-rich assets. Our linguists, fluent in the website’s brand, industry, and audience, also optimize their translations with SEO in mind.

As a result, MotionPoint customers see long-term benefits with improved search rankings, increased organic traffic, and enhanced brand awareness.

MotionPoint’s cost-saving technology empowers customers to include valuable SEO-rich assets.

Adjust Scope for Lead Generation

Vital components to a website’s lead-generation funnels often live outside the scope of a website’s servers. E-commerce platforms, on-site conversion optimization technologies and third-party digital marketing platforms are examples of things that—if left untranslated—can create gaps in a seamless customer experience.

This results in lost opportunities for global customers to engage and convert.

Untranslated content in lead-gen funnels can alienate customers. They’ll bounce before converting.

MotionPoint’s solution can detect translatable content in any digital format, written in any programming language, and hosted or served through any online environment. This includes:

  • PDFs, images, videos, and social media content
  • Applications written in AngularJS, JS, JSON, and more
  • CMSs (such as AEM, Magento, Drupal), and e-commerce platforms (Salesforce Commerce Cloud)
  • Marketing automation plugins, forms, and assets

Thanks to MotionPoint’s superior translation technology, conversion funnels are optimized in ways traditional approaches can’t reach.

Optimize the Customer Experience

If local customers are forced to hunt for your website by sifting through search results, or clicking around on your primary-market site for a “language toggle” button to access your multilingual site, you’ll quickly lose their attention. Those visitors may never return.

SEO is critical for discoverability, but MotionPoint helps its customers understand that their websites’ “under the hood” code also makes a big impact.

MotionPoint provides customers with powerful capabilities to increase organic traffic and customer trust.

Hreflang Implementation

“Hreflang” protocol, for example, ensures that localized websites appear in local organic searches. It also assigns them the same relevance and ranking as your primary-market website. MotionPoint can implement and manage hreflang tagging for customers’ global sites.

Global Sitemap Implementation

MotionPoint can also create “global sitemaps” for customers. They provide regional search engines with a list of available webpages, as well as useful information, such as the relationship between those pages. This improves organic traffic.

Intelligent Language Detection

In many instances, your global customers may end up on your primary-market site, and need to find the website in their language before they bounce. This can be prevented with smart language-detection technology that algorithmically determines what language a user prefers, and prompts them to visit the proper localized version.

MotionPoint’s unique EasyLink® technology does just that.

Only MotionPoint customers can reap all of the benefits of these technologies, while minimizing effort, complexity and costs.

Conclusion

Companies can boost conversions on their localized websites by increasing brand awareness through SEO, providing users with full in-language experiences that include key conversion funnels, and optimizing the on-site customer experience.

Each of these on their own are difficult to configure and take time to implement—unless you’re a MotionPoint customer. Only MotionPoint customers can reap all of the benefits, while minimizing effort, complexity and costs.

 

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