Marketing Strategies

Digital Trends Driving Consumers In-Store

A MotionPoint executive shares four key findings with RetailNext.

MotionPoint's avatar
MotionPoint

April 21, 2016

1 MIN READ

“Mobile-first” product browsing isn’t going away—but savvy retailers can use this digital trend to incentivize consumers to shop in brick-and-mortar stores, says Charles Whiteman at RetailNext.

Connecting with customers on their devices of choice is a wise move, says Whiteman, MotionPoint’s SVP of Client Services. Amazingly, 25% of American consumers buy products on their mobile devices while shopping in a brick-and-mortar store.

In addition to providing product and pricing information, smartphones deliver powerful tools to drive consumers to stores.

“By providing a localized mobile experience that includes a Find A Store functionality, your company can easily direct these shoppers to regional brick-and-mortar stores—which will boost sales there, too,” he writes.

Learn more about how clever retailers are wooing mobile-first consumers, and three other digital trends, at RetailNext.

Last updated on April 21, 2016
MotionPoint's avatar
MotionPoint

1 MIN READ

Keep Learning

Here is some related information that you might enjoy

Localize your content for omnichannel use.

Localize your content for omnichannel use.

Courting Online Hispanics on Valentine’s Day

Courting Online Hispanics on Valentine’s Day

Discover the New World of E-Commerce

Discover the New World of E-Commerce

Freelance Translation vs Full-Service Translation Partners

Freelance Translation vs Full-Service Translation Partners