International Business Strategies

Global Smartphone Owners Represent ‘Real Opportunity’ for Travel Marketers

Targeting mobile-first international travelers boosts global brand awareness and sales, a MotionPoint exec says.

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May 01, 2017

Craig Witt
Craig Witt

Smartphones have become a game changer for the travel industry, allowing connected travelers to plan and book trips on the fly, writes Craig Witt in a recent blog post for Target Marketing.

That’s good news for travel industry marketers, our Executive Vice President said. Global customers are “where the real opportunity lies,” he wrote.

Case in point: While 70 million Americans will book travel plans through a mobile device this year, that’s nothing compared to consumers in mobile-first markets like China, Indonesia, and Brazil.

In fact, more than one-third of global consumers own a smartphone, allowing them to connect with the world virtually, as well as physically: mobile travel bookings grew 1,700% between 2011 and 2015, Witt explained.

He also cited data on the top five global smartphone markets for the next year, and provided insights about U.S. Hispanics—consumers who are widely considered smartphone “power users” by many experts.

Witt also shared several best practices marketers in the travel industry should follow to optimize their website for global mobile engagement. Read the full story at Target Marketing.

Last updated on May 01, 2017

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