U.S. Hispanics are more active on social media than the average U.S. internet user, and are logging in more frequently to a wider variety of social sites.
On an average day, 26.8% of Hispanic internet users spent six hours or more on social media sites, while only 8.5% of total internet users spent that much time on social sites.
The February 2012 “American Pulse Survey” from BIGinsight found that U.S. Hispanics were willing to participate in some newer and smaller social sites, logging in more often to networks like Pinterest, foursquare and LinkedIn than the average U.S. internet user.
As marketers work to reach these active Hispanic internet users, data about which social sites Hispanics prefer and their frequency of use can be key to understanding where and when to connect with these consumers.
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