Most retailers continually overlook the opportunity to serve U.S. Hispanic consumers in authentic and resonant ways, especially during the holiday season, writes MotionPoint EVP Craig Witt in a column for Apparel magazine.
Retailers should act now to reach this untapped, increasingly affluent market online, Witt says. He shares powerful statistics about the buying power of the U.S. Hispanic market, and offers best practices for attracting Hispanic customers, including:
- Translate website content into Spanish
- Market to Hispanic consumers with authentic cultural references
- Localize mobile apps and in-store signage
Get more insights and best practices—including U.S. Hispanic winter traditions and trends to include in your 2019 marketing calendar—at Apparel magazine.