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The Importance of Locally-Preferred Payment Options
 
MotionPoint's avatarBy: MotionPoint
May 17, 2016

The Importance of Locally-Preferred Payment Options

E-commerce companies win big when they support global customers' preferred payment platforms at checkout, writes a MotionPoint exec.

 

Charles Whiteman, MotionPoint’s SVP of Client Services, recently shared a list of emerging global payment trends with readers of Total Retail.

When e-commerce companies support locally-preferred payment methods, they generate much higher traffic, conversion and revenue metrics, Whiteman said.

For instance, “e-wallet platforms represent an ever-growing sector in this space,” he wrote. “In fact, Worldpay believes purchases made via e-wallet platforms will overtake credit cards in three years. Research suggests global consumers believe these PayPal-like platforms are more secure and convenient than credit cards.”

By combining MotionPoint’s proprietary data (gleaned by operating more than 1,200 translated global websites) with third-party information, Whiteman shared locally-preferred payment options for several key global markets, including France. Germany, Russia and South Korea.

Read the full story at Total Retail.

 

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MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.

Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint’s approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.

 

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