Manufacturers and brands must leverage data, analytics and language to understand local customer behavior, and use them to drive assortment localization and allocation efforts, writes MotionPoint EVP Craig Witt in a column for Manufacturing.net.
Witt presents additional best practices to help companies form authentic relationships with global customers, including:
- Working closely with local partners
- Providing content in the preferred languages of international customers
- Using customized content for specific markets—but sparingly
Get more tip at Manufacturing.net.