Customer Experience

Localizing Assortments and Product Allocation is Key for Global Brands

Customers crave a personalized connection with the brands they support, and companies would like to oblige them. But it’s not easy.

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November 13, 2018

Craig Witt
Craig Witt

Manufacturers and brands must leverage data, analytics and language to understand local customer behavior, and use them to drive assortment localization and allocation efforts, writes MotionPoint EVP Craig Witt in a column for

Witt presents additional best practices to help companies form authentic relationships with global customers, including:

  • Working closely with local partners
  • Providing content in the preferred languages of international customers
  • Using customized content for specific markets—but sparingly

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Last updated on November 13, 2018

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