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MotionPoint Exec Chimes In on Mobile Marketing Challenges
 
MotionPoint's avatarBy: MotionPoint
February 02, 2016

MotionPoint Exec Chimes In on Mobile Marketing Challenges

Our SVP of Client Services is highlighted as a subject matter expert in an article at Destination CRM.

 

Companies expanding into emerging markets are embracing a “mobile-first” approach for engaging local consumers—but some persistent obstacles are preventing them from easily connecting with consumers, according to a recent story in Destination CRM.

Charles Whiteman, MotionPoint’s SVP of Client Services, was one of several subject matter experts quoted in the article. As Whiteman points out, some of the challenges companies face also exist in the U.S. market. Looking to domestic best practices might help organizations connect with global customers.

Take responsive design, Whiteman said. Embracing this progressive website design ethos can eliminate expensive iteration and development. “You won’t win if you’re trying to develop a unique experience for each type of device,” Whiteman suggested.

Read the full story at Destination CRM.

 

About MotionPoint

MotionPoint helps world-class brands grow by engaging and enriching the lives of new customers in markets around the globe.

Far more than the world's most effective website translation service, MotionPoint's turn-key platform combines innovative technology, big data, world-class translation and deep international marketing expertise. MotionPoint’s approach guarantees the quality, security and scalability required to succeed in an evermore competitive global marketplace - both online and offline.

 

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