Blas Giffuni's avatar

Blas Giffuni

October 18, 2017

MotionPoint’s Omnichannel Translation Capabilities


Localize your multichannel content for global markets, while minimizing costs and operational complexity.

Blas Giffuni's avatar

Blas Giffuni

October 18, 2017

Localizing your website for global markets is a mission-critical move to bring brand awareness to new customers. But that translated site is only one of many marketing channels you’ll need to leverage if you want to ensure locals become loyal customers.

This means adopting nimble multichannel translations that can be swiftly executed for maximum impact—while minimizing costs and operational complexity.

In addition to its industry-leading turn-key proxy website translation solution, MotionPoint also offers two convenient and flexible capabilities—called TranSend™ and an API—to localize your multichannel content for global markets.

MotionPoint’s solution quickly localizes multichannel assets, from in-market social media posts to advertisements, educational PDFs, offline sales material, videos and more. And in many cases, these translations are free.

Your translated site is only one of many marketing channels you’ll use to turn locals into loyal customers.

Efficient Execution with TranSend

MotionPoint’s TranSend capability delivers instant, human-translated content you can publish in any channel, and use any way you wish.

TranSend is a secure web-based tool we provide MotionPoint customers. Using its intuitive interface, plain text, HTML, or XML—ideal formats for email templates or omnichannel content—for translation.

TranSend compares this content against the customer’s translation memory, a complete database of the customer’s translated content. When it finds submitted phrases that have already been translated, it instantly sends those translations to the customer.

Since that material has been already translated, it’s available at no additional cost. Translate once, pay once, use anywhere.

Customers can also submit content that hasn’t yet been translated. These assets are localized and delivered within one business day. TranSend is available 24/7/365.

An API Solution That Works for You

MotionPoint also offers an API for customers whose needs extend to localizing PIMs for global markets, or content from your marketing software, or other databases. It’s multichannel-friendly.

With our API, you can develop an integration between our platform and yours, to fit your unique needs.

This reliable pipeline enables you to transmit batches of multichannel content to MotionPoint—either manually or programmatically—for translation. You’ll receive translations via the API within one business day.

Like TranSend, our API also “talks” to your translation memory, making it effortless to retrieve previously-translated content for multichannel use. And as with TranSend, since you’ve already paid for these translations, they’re delivered via the API at no additional cost to you.

Once your content is translated, it’s available at no additional cost, for every channel. Translate once, pay once, use anywhere.

The Perfect Balance

For the ultimate flexibility and cost-savings in multichannel translation, we recommend a savvy combination to MotionPoint’s capabilities. Use our fully turn-key, proxy-based solution to translate your website content, and our API for your multichannel content.

Consider this sample use case, where the proxy and API work in concert: Your global customer completes a transactional checkout on your localized website. This is where the proxy-based approach shines. Behind the scenes:

  • The e-commerce platform sends a request to display an “order completed” confirmation page.
  • MotionPoint’s server requests this web page in your site’s origin language.
  • The origin web server sends the page to MotionPoint’s server.
  • MotionPoint’s server then delivers the translated “order completed” confirmation page to the customer.

Meanwhile, the API detects that an order was completed on a translated webpage. It handles the translation of non-website content:

  • The origin web server sends its “order confirmed” email content to MotionPoint.
  • MotionPoint returns the translated email content to the origin server.
  • The global customer seamlessly receives the translated confirmation email.

Our turn-key proxy streamlines your multilingual website operations with as much technology automation as you’re comfortable with. Our API provides oversight where you need it the most: in multichannel assets, packaged and published in ways you feel resonate best with your new customers.

And as always, your previously-translated content is always available free for you to use. This accelerates your time to market, while saving money.

Conclusion

Remember, marketing to global customers starts with a localized website, but it doesn’t end there. To increase in-market discoverability and revenue, your marketing content should be localized and omnipresent—available in social channels, and other online and offline channels.

MotionPoint’s versatile and affordable API and multichannel translation capabilities—especially when used in tandem with our unique turn-key proxy approach—can localize every marketing asset you have, in any medium or channel, to maximize brand awareness and conversions.

 

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