B2B Strategy

What B2B Companies Can Learn From Amazon Business

B2B companies should closely watch Amazon’s approach to customer attraction and retention, our EVP writes.

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October 29, 2018

Craig Witt
Craig Witt

While Amazon’s success has always hinged on disrupting traditional business models, its foray into B2B offers valuable learning for B2B sellers, says MotionPoint EVP Craig Witt in a guest column for Industry Today.

Amazon Business’ global success proves that delivering convenient, personalized customer experiences are vital—even in the B2B space.

Witt presents best practices for marketing and customer retention that global B2B sellers can learn from Amazon, including:

  • Supporting preferred local payment options
  • Offering efficient cross-border fulfillment
  • Using your global customers’ preferred languages

Get the full story—and more best practices—at Industry Today.

Photo Credit: Cineberg / Shutterstock.com
Last updated on October 29, 2018

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