B2B Strategy

Attract Hispanic B2B Buyers with Spanish-Language Digital Content

Hispanic-owned businesses are growing, yet remain underserved by B2B companies that don’t provide Spanish-language content.

MotionPoint's avatar
MotionPoint

July 25, 2018

1 MIN READ
Craig Witt
Craig Witt

Hispanic business owners prefer to interact with companies that understand them, value their business, and market to them in Spanish.

That means B2B marketers can make great gains if they aim their digital content at Spanish-speaking businesses, writes MotionPoint EVP Craig Witt in a guest column for Digital Commerce 360.

B2B companies that translate their website into Spanish—including the SEO-rich structured data behind your site—can expect multiple short-term and long-term benefits, including increased online engagement, cost savings on sponsored content, stronger brand recognition, and more, Witt said.

Read more in Witt’s full article in Digital Commerce 360.

Keep Learning

Here is some related information that you might enjoy