International Business Strategies

Infographic: Hispanics, Pizza and the Super Bowl

For years, Super Bowl Sunday has been the #1 day for online pizza orders among U.S. Hispanics. So, how did 2015 stack up?

Chris Hutchins's avatar
Chris Hutchins

February 05, 2016


MotionPoint helps America’s largest pizza delivery chains serve the U.S. Hispanic market by localizing websites for Spanish-speaking customers.

With this year’s Super Bowl just around the corner, we took a look at 2015’s sales data, aggregated from several localized sites. We expected to see orders placed during Super Bowl Sunday to top the sales charts, as we did in 2014.

The data surprised us, however. Take a look at our findings, seen in the infographic below.

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