In the hands of an inexperienced vendor, website translation projects for travel and hospitality businesses create as many problems as they solve—especially for complex sites powered by booking engines that serve real-time content.
The architecture and content in most hospitality and travel sites are too much to handle for most localization vendors. They often fail in these ways:
- Unexpected expenses
- Delays in implementation
- Botched or poor translations
- Poor user experiences
- High bounce rates
- Lost customers and revenue
But MotionPoint is different. Our technology and turn-key approach tackles the operational complexity of website translation in thorough and cost-efficient ways, including today’s most dynamic hospitality websites. Here’s how.
Technology Integration
When it comes to website translation, your CMS’s multilingual features will fall short during the rigors of day-to-day translation—especially if your content is served via your booking engine, or dynamically generated with information on local properties.
Further, connector plugins that integrate your CMS with a vendor’s translation database can regularly fail, causing headaches and development time for your internal teams.
CMS connectors can regularly fail, causing headaches and development time for your internal IT team.
MotionPoint’s solution avoids these issues because it operates independently of your site’s architecture, and supports all of its underlying technologies and code. This includes:
- HTML
- CSS
- AngularJS, JSON and AJAX
- Single-page applications
- Product information management systems
- And more
If you use modules that help your customers purchase tickets, reserve hotel rooms or cars, or make other travel plans, we can handle it.
Fully Turn-Key
MotionPoint takes on 99% of the tasks required to implement and operate multilingual instances of your website, including configuration, hosting, ongoing maintenance, translation, content publication and more.
We translate your website on an ongoing basis. You can be hands off with day-to-day operation and localization.
Your involvement for the integration and launch of your localized sites is measured in minutes, not weeks or months (as can be the case with other providers). We ask you to deploy five lines of code on your flagship website. MotionPoint handles the rest.
And as we translate your website on an ongoing basis, your involvement isn’t required at all, so you can be as hands off as you wish.
Multichannel Ready
MotionPoint also offers a powerful API and translation user interfaces to help you translate multichannel content for your online and offline marketing.
Send content through in any format—including plain text, HTML, XML and JSON, and multimedia assets submitted via URL in XML files. We’ll translate it, make it available for use anywhere you need it.
MotionPoint offers a powerful API to help you translate content for mobile, offline, social and other channels.
Elimination of Effort and Overhead
As you make content changes to your flagship market website, your localized global sites must keep pace. That stymies most vendors. To compensate, they heap manual tasks on you, the customer, which consumes time and effort, and drives up costs.
MotionPoint’s solution eliminates those pains and costs by handling all the under-the-hood complexities that can bog down your IT team. We have the translators and resources to handle ongoing updates, changes to your offers or content, website redesigns and more.
We won’t ask you to assume extra duties, deliver offline files, or provide tech support. Here are just some of the tasks we handle for you:
Translation Workflow
We automatically identify translatable content on your website, send it to experienced translators, fully manage the production workflow, and publish the content … typically within one business day. No effort is required on your side.
Multimedia Support
MotionPoint supports the translation of all online multimedia file types, including images, PDFs, videos, audio recordings, interactive applications and more.
Site & Keyflow Monitoring Capabilities
This technology monitors your localized website’s keyflows for functionality issues. If it detects any issues, we quickly investigate and correct the error—or notify you if needed.
Content and Code Customizations
MotionPoint can customize specific website content for your global sites, to present users in specific regions with the rightcustomer service phone numbers, locally-preferred phrases, and more.
Ongoing SEO
MotionPoint uses international SEO best practices to improve your sites’ rankings in global search engines—and ensure it appears with the same rank and relevance as your flagship site.
Data Security
MotionPoint’s proxy translation solution ensures none of your customers’ personal information—from reservation to payment details—is ever seen by our system.
Conclusion
There are enough factors to consider—and processes to manage—when you own and run an active site for travel and hospitality that relies on real-time content and a reliable booking engine. Adding translated multilingual sites into the mix exponentially increases that complexity.
MotionPoint’s industry-leading approach handles all the challenges you’d expect—and the hundreds you’d never expect. Our fully turn-key solution eliminates that effort and complexity, producing localized websites worthy of your global customers and your brand.
Last updated on March 27, 2018
