Give us a call at +1-954-421-0890

B2B Strategy

Podcast: Exploring the Promise and Pitfalls of Website Localization

MotionPoint’s EVP discusses the value of website and multichannel translation on The B2B Growth Show.

MotionPoint's avatar
MotionPoint

April 11, 2018

1 MIN READ
Craig Witt
Craig Witt

MotionPoint EVP Craig Witt recently spoke with The B2B Growth Show, a podcast that helps B2B marketers grow their businesses, about the importance of serving global customers in their preferred languages.

In the episode, Witt shared insights about the common mistakes marketers make when they try localize website content. Some key points from the conversation include:

  • Understanding the value of website and multichannel localization
  • Understanding the cultural nuances of your global customers
  • Finding the right resources or partners to ensure great translations
  • Ensuring your localized sites have the same UX and SEO as your flagship site
  • And more

You can listen to the full episode, or read its transcript, via the links below:

Last updated on April 11, 2018
MotionPoint's avatar
MotionPoint

1 MIN READ

Keep Learning

Here is some related information that you might enjoy

E-Book: Avoid Website Translation Troubles by Vetting Your Vendor

E-Book: Avoid Website Translation Troubles by Vetting Your Vendor

Cultural Fluency: The ‘Secret Sauce’ for Global Marketing Success

Cultural Fluency: The ‘Secret Sauce’ for Global Marketing Success

Woo Global Markets with ‘Financial Fluency’

Woo Global Markets with ‘Financial Fluency’

Learn About How to Engage Global Smartphone Users

Learn About How to Engage Global Smartphone Users