Translation Technology

The ‘101’ Series: The Need-To-Know About Supporting Global Marketing Programs

How much do you know about overseas expansion and the need for website translation? Here’s a crash course.

Dominic Dithurbide's avatar
Dominic Dithurbide

June 17, 2020


Successfully serving online global markets requires a thoughtful omnichannel approach, ideally presented in the markets’ languages of choice. That means localizing your website and other digital assets.

But how savvy are you to overseas expansion, and the need for website translation? If you’re new to the conversation, here’s a crash course. Take a peek at these 10 blog posts to quickly catch up on how to best support your global marketing initiatives:

Improve Your Global Customer Experience with Website Translation

Serving global markets with English-only websites is a sure-fire way to alienate the very multilingual customers you’re trying to woo. Discover the benefits of a fully-translated website in this post.

International Customers Expect Translated Websites. Are You Letting Them Down?

Global customers are no longer demanding localized websites for their markets—they downright expect them. This post reveals what you might be leaving on the table if you’re ignoring website translation.

Why Should I Localize My Website?

Understanding the importance of website translation is one thing. Taking steps toward achieving that goal is something else. This post can help demystify that journey, and offer suggestions for what you’ll need along the way.

Website Translation Accelerates Cross-Border Sales and Growth

These days, customers, no matter wherever they live, expect to buy online from any company anywhere in the world. Website translation and optimization can help you do that, and earn customer trust. Learn more in this post.

Incomplete Multimedia Translation Can Harm Your Global Online Brand

Do you know what parts of a website are often missed by incomplete translation solutions? You put your brand at risk when you present customers with a jarring “mixed language” online experience. Learn more in this post.

The Value of Multilingual Multichannel

Your website is a critical channel to translate, if you want to serve global markets—but it’s not the only one. Savvy companies localize their omnichannel content. Learn how this can positively impact your business in this post.

Discover the ‘Secret Sauce’ to Global Digital Marketing

Marketing teams can easily use localization, multilingual multichannel marketing and more to craft custom experiences for local audiences. Find out how to attract global customers in this post.

What Do Your International Customers Want?

Linguistic fluency is essential for serving global customers—but so is being fluent in their cultures and buying habits. Jump-start your familiarity with customers and buyers in several key markets with in these two guides.

Learn about the needs of French, German and Japanese customers in this post. Discover the needs of Spanish-speaking residents in the U.S. and Latin American markets in this post.

3 Ways MotionPoint Improves Conversion Rates for Localized Websites

Implementing the right web translation solution can increase brand awareness, improve lead generation and enhance the overall customer experience on your website. Find out MotionPoint delivers this, and more, in this post.

How MotionPoint Handles Localization and Customization

Adjusting translations to account for local cultures and preferences can boost traffic, engagement and conversions. MotionPoint’s technology enables those kinds of powerful content customizations, with no effort required on your end. Learn more in this post.

Last updated on June 17, 2020
Dominic Dithurbide's avatar

About Dominic Dithurbide

Dominic Dithurbide is a creative, goal-driven marketing leader that’s dedicated his career to the translation industry. Dominic brings proficiency in global marketing, demand generation, and go-to-market strategies to MotionPoint’s marketing team.

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