The Dune Group Reaches New Markets - and Doubles U.S. Sales in Week 1 - with MotionPoint
Discover how MotionPoint helped a UK retailer localize and optimize several e-commerce sites—and how it doubled sales for one market in a week.
Dune’s partnership with MotionPoint was recently showcased in the March 2015 issue of STORES Magazine, a publication of the influential National Retail Federation.
As an international retailer of high-end shoes, handbags and accessories, The Dune Group has a robust brick-and-mortar presence in the UK. But the company is presently expanding into the United States and other countries. To complement its efforts on the ground, Dune launched e-commerce sites tailored to customers in these international markets.
MotionPoint helped Dune launch local sites for the U.S., France, Germany and Spain. These sites aren’t just translated — they are optimized to cater to each of these markets by addressing their respective climates, currencies, sizing requirements, shipping details and more.
As the STORES story reveals, Dune also uses MotionPoint’s localization service for customer emails, ensuring those messages are presented in the correct language and address those things that are different in each country.
Dune’s strategy proved to be a smart one. One week after Dune’s localized U.S. website was live (featuring U.S.-specific terminology), sales to that market doubled.
“We often have a hard time convincing U.S. companies that the whole world does not speak English,” said Charles Whiteman, MotionPoint’s SVP of Client Services, in the story. “In the UK, they have a better understanding of that. As a result, European companies are out in front of U.S. companies in their sophistication and commitment to growing their brands internationally.”
In the months ahead, Dune will launch a site for Spanish-speaking countries outside of Spain, a Spanish-language site for the U.S. market, and Arabic and Chinese sites.
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