E-Commerce
Fashion E-Commerce in Global Markets Lives and Dies by Seasonality
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By: Reagan Evans
February 16, 2016
Fashion E-Commerce in Global Markets Lives and Dies by Seasonality

To survive in international markets online, apparel and accessory brands must understand their customers’ season-driven shopping.

International Business Strategies
Courting Online Hispanics on Valentine’s Day
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By: Dominic Dithurbide
February 10, 2016
Courting Online Hispanics on Valentine’s Day

Your e-commerce site is ready for Valentine’s Day—but it’s missing the mark if it’s not serving the thriving U.S. Hispanic market.

International Business Strategies
The Survival Guide to Entering Emerging Markets
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By: Reagan Evans
February 08, 2016
The Survival Guide to Entering Emerging Markets

Retailers, gain insights into overseas emerging markets—and how to engage new customers online—with these tips.

International Business Strategies
Infographic: Sky-High Stats for Travelling Hispanics
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By: Dominic Dithurbide
February 01, 2016
Infographic: Sky-High Stats for Travelling Hispanics

A new MotionPoint infographic illustrates how airlines can greatly boost engagement and ticket sales by launching localized mobile websites.

Marketing Strategies
4½ Trends That Can Help You Sell Products Across the Globe
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By: Reagan Evans
January 27, 2016
4½ Trends That Can Help You Sell Products Across the Globe

There’s never been a better time to launch localized websites in new international markets. Discover how a convergence of trends can make online expansion easier—and more profitable—than ever.

International Business Strategies
Social Media Marketing in Russia (Part 2 of 2)
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By: MotionPoint
January 13, 2016
Social Media Marketing in Russia (Part 2 of 2)

Discover which Russian social networks generate the greatest marketing results—and how Facebook may provide a powerful gateway for wooing affluent customers—in the second part of our exclusive report.

International Business Strategies
Prepping for 2016: Emerging Mobile-First Markets
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By: Dominic Dithurbide
January 10, 2016
Prepping for 2016: Emerging Mobile-First Markets

Global smartphone use is hitting stratospheric heights. But where is this powerful—and profitable—growth taking place? Here's our exclusive report.

International Business Strategies
Social Media Marketing in Russia (Part 1 of 2)
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By: MotionPoint
January 06, 2016
Social Media Marketing in Russia (Part 1 of 2)

Russia is home to a thriving online culture—especially on social media. In fact, one network is the fifth most-visited website on the planet. Learn more in this blog series, penned by our Russian market expert.

Marketing Strategies
Prepping for 2016: Improving the Reputation of Your Localized Sites
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By: Reagan Evans
December 30, 2015
Prepping for 2016: Improving the Reputation of Your Localized Sites

These days, companies cannot achieve sustainable success by simply launching localized sites in international markets. Businesses must provide linguistically- and culturally-authentic interactions. Learn how, in this report.

Europe
Black Friday and Cyber Monday in the EU
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By: Dominic Dithurbide
December 04, 2015
Black Friday and Cyber Monday in the EU

Americans aren’t the only shoppers going bonkers for November sales events. Black Friday has gone global. Read MotionPoint’s exclusive data and analysis.

International Business Strategies
Prepping for 2016: Creating Powerful International PPC Campaigns
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By: MotionPoint
December 02, 2015
Prepping for 2016: Creating Powerful International PPC Campaigns

Companies that invest in international PPC campaigns can see positive and sustained results for their localized websites. Learn how to create great campaigns in this primer, by one of our Global Growth experts.

Marketing Strategies
Are Automakers Ignoring Two Key Growth Opportunities?
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By: Omar El Ali
November 24, 2015
Are Automakers Ignoring Two Key Growth Opportunities?

The auto industry has used the Internet to educate, and sell to, consumers for over 15 years. But two underserved North American markets could provide previously-untapped brand loyalty and sales growth.

Europe
Holiday Shopping Snapshot: Europe
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By: MotionPoint
November 19, 2015
Holiday Shopping Snapshot: Europe

How effectively are Black Friday, Cyber Monday and other U.S.-created holiday sales events spreading in European markets? A closer look, from one of our experts.

Marketing Strategies
Exclusive Black Friday E-Book Now Available
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By: Reagan Evans
November 16, 2015
Exclusive Black Friday E-Book Now Available

"The Secret Language of Boosting Holiday Sales" reveals how companies can gain a powerful competitive edge during the holidays.

International Business Strategies
Singles Day Is Coming
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By: Dominic Dithurbide
November 05, 2015
Singles Day Is Coming

Last year, Chinese shoppers spent $9 billion in one day. Nov. 11—the world’s largest online shopping day—is nearly here. Can your company get a piece of the action?

Website Translation
Why Website Localization Should Transcend Translation
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By: Reagan Evans
October 29, 2015
Why Website Localization Should Transcend Translation

Ideally, website content should be unique and relevant to its target market. Here are five ways custom localizations generate powerful results in international markets.