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MotionPoint News
Optimizations are Key for Global Site Success, MotionPoint SVP tells Multichannel Merchant
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By: MotionPoint
October 15, 2015
Optimizations are Key for Global Site Success, MotionPoint SVP tells Multichannel Merchant

Translation alone can’t guarantee a global site’s success, writes a MotionPoint executive. For a site to resonate with customers, follow these best practices.

Customer Insights
JetBlue Sees ‘Significant’ Revenue Increase Using MotionPoint’s Solution
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By: MotionPoint
October 14, 2015
JetBlue Sees ‘Significant’ Revenue Increase Using MotionPoint’s Solution

Since last summer, the airline—which has been a MotionPoint client since 2008—has seen sizable increases in revenue and traffic generated through its Spanish-language mobile website.

MotionPoint News
MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints
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By: MotionPoint
MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints

Companies expanding into new markets can win big—if they connect with consumers through their mobile devices, writes a MotionPoint exec.

International Business Strategies
Why URL Optimization Matters For Global Markets
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By: Aaron Hakenson
Why URL Optimization Matters For Global Markets

For years, SEO experts have touted URL optimization as a best practice. Learn how this ethos applies to localized content on international websites—and how it boosts conversion rates and revenue.

International Business Strategies
Three Critical Ingredients To Make Your Global Sites Succeed
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By: Dominic Dithurbide
October 09, 2015
Three Critical Ingredients To Make Your Global Sites Succeed

Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations—after all, they performed their due diligence and launched a localized website in the market’s preferred language. What went wrong?

Customer Experience
Empowering Users Is Key to Improving Global Site Conversions and Value
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By: MotionPoint
October 01, 2015
Empowering Users Is Key to Improving Global Site Conversions and Value

How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.

International Business Strategies
To Go Across the Globe, You Must Go Across All Screens
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By: Aaron Hakenson
September 25, 2015
To Go Across the Globe, You Must Go Across All Screens

Global smartphone adoption is skyrocketing. What’s the smartest way to ensure that a company’s localized content displays accurately across all digital channels?

E-Commerce
MotionPoint SVP Shares E-Commerce Challenges with Multichannel Merchant
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By: MotionPoint
MotionPoint SVP Shares E-Commerce Challenges with Multichannel Merchant

Launching e-commerce sites in international markets is a major growth opportunity. But companies should be aware of the challenges, a MotionPoint executive writes.

E-Commerce
E-commerce Experiences Double-Digit Growth As More Online Retailers ‘Go Global’
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By: Dominic Dithurbide
September 18, 2015
E-commerce Experiences Double-Digit Growth As More Online Retailers ‘Go Global’

Retailers say up to 30% of their online revenue now hails from global customers. Learn how to make localized domestic and international retail sites a success for your organization.

E-Commerce
MotionPoint SVP Provides ‘Five Must-Have’ E-Commerce Tips to Retail Minded
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By: MotionPoint
September 16, 2015
MotionPoint SVP Provides ‘Five Must-Have’ E-Commerce Tips to Retail Minded

These five tips could make an immediate and sustained impact on growing customers and profits, writes a MotionPoint executive.

E-Commerce
Mexican E-Commerce Has ‘Major Growth,’ MotionPoint SVP Writes in Latin Trade Magazine
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By: MotionPoint
Mexican E-Commerce Has ‘Major Growth,’ MotionPoint SVP Writes in Latin Trade Magazine

A MotionPoint exec presents compelling information on how U.S. companies are winning big by engaging the Mexican online market.

International Business Strategies
Companies Get Results With Mobile Sites for U.S. Hispanics
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By: Aaron Hakenson
September 11, 2015
Companies Get Results With Mobile Sites for U.S. Hispanics

Discover how Spanish-language mobile websites boosts traffic, engagement and revenue for companies in several industries. Is your company ignoring a thriving opportunity.

International Business Strategies
Smartphones: The Secret Weapon for Winning Global Consumers
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By: Dominic Dithurbide
September 04, 2015
Smartphones: The Secret Weapon for Winning Global Consumers

M-commerce is outpacing traditional e-commerce by three-to-one. If your expanding organization neglects the mobile web, it’s missing where the action is. Here’s a primer.

MotionPoint News
MotionPoint SVP Reveals ‘Mobilegeddon’ Data at Talking New Media
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By: MotionPoint
September 01, 2015
MotionPoint SVP Reveals ‘Mobilegeddon’ Data at Talking New Media

Companies that followed MotionPoint’s best practices saw engagement improvements of more than 40% on their international sites, wrote a MotionPoint exec.

Canada
MotionPoint SVP Shares Insights on Chinese Canadians at Retail Insider
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By: MotionPoint
August 28, 2015
MotionPoint SVP Shares Insights on Chinese Canadians at Retail Insider

Canadian-based companies can win big by smartly catering to the country’s “most sought-after citizens,” a MotionPoint executive writes.

E-Commerce
The 4 Biggest Challenges Facing International E-Commerce Growth
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By: Aaron Hakenson
The 4 Biggest Challenges Facing International E-Commerce Growth

International online retail is where the action is, and where it’ll stay. Here are some tips to consider, when expanding your company’s e-commerce endeavors.