MotionPoint's SVP of Client Services recently chatted with The Hub about ways digital marketers can smartly engage consumers in international markets.
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MotionPoint exec shares advice with the readers of Multichannel Merchant and Global Trade on how to enter global markets, and woo new customers.
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Last year, Chinese shoppers spent $9 billion in one day. Nov. 11—the world’s largest online shopping day—is nearly here. Can your company get a piece of the action?
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Is your e-commerce site ready for international customers? MotionPoint's SVP of Client Services shares five powerful insights with the readers of Global Trade.
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Ideally, website content should be unique and relevant to its target market. Here are five ways custom localizations generate powerful results in international markets.
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Discover the emerging market intelligence MotionPoint's SVP of Client Services recently shared with the readers of Luxury Daily.
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Charles Whiteman, MotionPoint’s SVP of Client Services, recently showcased ways expanding companies can reach more customers, on their devices of choice.
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Most times, one Spanish website can effectively serve every Spanish audience. But in some cases, subtle linguistic differences can greatly impact conversion and revenue.
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Slator, a news site covering the Language Service Provider (LSP) industry, recently featured insights from MotionPoint's SVP of Client Services on website localization.
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Thanks to economic growth, governmental reform and a growing middle class, dozens of U.S. brands are expanding into Colombia online, a MotionPoint executive writes. Yours can, too.
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Translation alone can’t guarantee a global site’s success, writes a MotionPoint executive. For a site to resonate with customers, follow these best practices.
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For years, SEO experts have touted URL optimization as a best practice. Learn how this ethos applies to localized content on international websites—and how it boosts conversion rates and revenue.
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Companies expanding into new markets can win big—if they connect with consumers through their mobile devices, writes a MotionPoint exec.
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Since last summer, the airline—which has been a MotionPoint client since 2008—has seen sizable increases in revenue and traffic generated through its Spanish-language mobile website.
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Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations—after all, they performed their due diligence and launched a localized website in the market’s preferred language. What went wrong?
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How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.
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