International Business Strategies
Q&A: The Opportunities and Challenges of Global Marketing
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By: MotionPoint
November 11, 2015
Q&A: The Opportunities and Challenges of Global Marketing

MotionPoint's SVP of Client Services recently chatted with The Hub about ways digital marketers can smartly engage consumers in international markets.

E-Commerce
International E-Commerce and Marketing Insights
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By: MotionPoint
November 10, 2015
International E-Commerce and Marketing Insights

MotionPoint exec shares advice with the readers of Multichannel Merchant and Global Trade on how to enter global markets, and woo new customers.

International Business Strategies
Singles Day Is Coming
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By: Dominic Dithurbide
November 05, 2015
Singles Day Is Coming

Last year, Chinese shoppers spent $9 billion in one day. Nov. 11—the world’s largest online shopping day—is nearly here. Can your company get a piece of the action?

E-Commerce
Global E-Commerce Survival Tips
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By: MotionPoint
November 04, 2015
Global E-Commerce Survival Tips

Is your e-commerce site ready for international customers? MotionPoint's SVP of Client Services shares five powerful insights with the readers of Global Trade.

Website Translation
Why Website Localization Should Transcend Translation
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By: Aaron Hakenson
October 29, 2015
Why Website Localization Should Transcend Translation

Ideally, website content should be unique and relevant to its target market. Here are five ways custom localizations generate powerful results in international markets.

E-Commerce
International Luxury E-Commerce On the Rise
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By: MotionPoint
International Luxury E-Commerce On the Rise

Discover the emerging market intelligence MotionPoint's SVP of Client Services recently shared with the readers of Luxury Daily.

International Business Strategies
Optimizing Mobile Content for Global Customers
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By: MotionPoint
October 27, 2015
Optimizing Mobile Content for Global Customers

Charles Whiteman, MotionPoint’s SVP of Client Services, recently showcased ways expanding companies can reach more customers, on their devices of choice.

International Business Strategies
Let’s Get Lexical
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By: Dominic Dithurbide
October 22, 2015
Let’s Get Lexical

Most times, one Spanish website can effectively serve every Spanish audience. But in some cases, subtle linguistic differences can greatly impact conversion and revenue.

International Business Strategies
MotionPoint Shares Industry-Leading Perspective on Proxy-Based Localization
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By: MotionPoint
October 20, 2015
MotionPoint Shares Industry-Leading Perspective on Proxy-Based Localization

Slator, a news site covering the Language Service Provider (LSP) industry, recently featured insights from MotionPoint's SVP of Client Services on website localization.

E-Commerce
Colombia Is Becoming a Hot Emerging Market for E-Commerce, MotionPoint SVP tells Latin Trade
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By: MotionPoint
October 19, 2015
Colombia Is Becoming a Hot Emerging Market for E-Commerce, MotionPoint SVP tells Latin Trade

Thanks to economic growth, governmental reform and a growing middle class, dozens of U.S. brands are expanding into Colombia online, a MotionPoint executive writes. Yours can, too.

MotionPoint News
Optimizations are Key for Global Site Success, MotionPoint SVP tells Multichannel Merchant
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By: MotionPoint
October 15, 2015
Optimizations are Key for Global Site Success, MotionPoint SVP tells Multichannel Merchant

Translation alone can’t guarantee a global site’s success, writes a MotionPoint executive. For a site to resonate with customers, follow these best practices.

International Business Strategies
Why URL Optimization Matters For Global Markets
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By: Aaron Hakenson
October 14, 2015
Why URL Optimization Matters For Global Markets

For years, SEO experts have touted URL optimization as a best practice. Learn how this ethos applies to localized content on international websites—and how it boosts conversion rates and revenue.

MotionPoint News
MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints
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By: MotionPoint
MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints

Companies expanding into new markets can win big—if they connect with consumers through their mobile devices, writes a MotionPoint exec.

Customer Insights
JetBlue Sees ‘Significant’ Revenue Increase Using MotionPoint’s Solution
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By: MotionPoint
JetBlue Sees ‘Significant’ Revenue Increase Using MotionPoint’s Solution

Since last summer, the airline—which has been a MotionPoint client since 2008—has seen sizable increases in revenue and traffic generated through its Spanish-language mobile website.

International Business Strategies
Three Critical Ingredients To Make Your Global Sites Succeed
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By: Dominic Dithurbide
October 09, 2015
Three Critical Ingredients To Make Your Global Sites Succeed

Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations—after all, they performed their due diligence and launched a localized website in the market’s preferred language. What went wrong?

Customer Experience
Empowering Users Is Key to Improving Global Site Conversions and Value
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By: MotionPoint
October 01, 2015
Empowering Users Is Key to Improving Global Site Conversions and Value

How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.