Q&A: The Opportunities and Challenges of Global Marketing
MotionPoint's SVP of Client Services recently chatted with The Hub about ways digital marketers can smartly engage consumers in international markets.
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International E-Commerce and Marketing Insights
MotionPoint exec shares advice with the readers of Multichannel Merchant and Global Trade on how to enter global markets, and woo new customers.
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Singles Day Is Coming
Last year, Chinese shoppers spent $9 billion in one day. Nov. 11—the world’s largest online shopping day—is nearly here. Can your company get a piece of the action?
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Global E-Commerce Survival Tips
Is your e-commerce site ready for international customers? MotionPoint's SVP of Client Services shares five powerful insights with the readers of Global Trade.
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Why Website Localization Should Transcend Translation
Ideally, website content should be unique and relevant to its target market. Here are five ways custom localizations generate powerful results in international markets.
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International Luxury E-Commerce On the Rise
Discover the emerging market intelligence MotionPoint's SVP of Client Services recently shared with the readers of Luxury Daily.
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Optimizing Mobile Content for Global Customers
Charles Whiteman, MotionPoint’s SVP of Client Services, recently showcased ways expanding companies can reach more customers, on their devices of choice.
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Let’s Get Lexical
Most times, one Spanish website can effectively serve every Spanish audience. But in some cases, subtle linguistic differences can greatly impact conversion and revenue.
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MotionPoint Shares Industry-Leading Perspective on Proxy-Based Localization
Slator, a news site covering the Language Service Provider (LSP) industry, recently featured insights from MotionPoint's SVP of Client Services on website localization.
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Colombia Is Becoming a Hot Emerging Market for E-Commerce, MotionPoint SVP tells Latin Trade
Thanks to economic growth, governmental reform and a growing middle class, dozens of U.S. brands are expanding into Colombia online, a MotionPoint executive writes. Yours can, too.
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Optimizations are Key for Global Site Success, MotionPoint SVP tells Multichannel Merchant
Translation alone can’t guarantee a global site’s success, writes a MotionPoint executive. For a site to resonate with customers, follow these best practices.
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Why URL Optimization Matters For Global Markets
For years, SEO experts have touted URL optimization as a best practice. Learn how this ethos applies to localized content on international websites—and how it boosts conversion rates and revenue.
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MotionPoint SVP Shares Mobile Best Practices at Retail TouchPoints
Companies expanding into new markets can win big—if they connect with consumers through their mobile devices, writes a MotionPoint exec.
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JetBlue Sees ‘Significant’ Revenue Increase Using MotionPoint’s Solution
Since last summer, the airline—which has been a MotionPoint client since 2008—has seen sizable increases in revenue and traffic generated through its Spanish-language mobile website.
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Three Critical Ingredients To Make Your Global Sites Succeed
Companies tend to abandon their global online strategies when they don't generate immediate, meaningful results. The reason "why" is a mystery for these organizations—after all, they performed their due diligence and launched a localized website in the market’s preferred language. What went wrong?
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Empowering Users Is Key to Improving Global Site Conversions and Value
How can companies effectively inform international customers that a localized version now exists for their market? The secret, MotionPoint found, was to put the customers' needs above all.
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