MotionPoint Blog

Historically, website translation has been tricky and expensive. But MotionPoint arms you with the right resources to understand the complexities, avoid the pitfalls, and succeed in global markets.

Marketing Strategies
What is Automatic Translation and How Can it Be Used?
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By: Nathan Lucas
June 10, 2025
What is Automatic Translation and How Can it Be Used?

Learn what automatic translation is—and how it works alongside automated translation to streamline multilingual content workflows.

Marketing Strategies
What Do Your International Customers Want? (Part 2: U.S. Hispanics and LATAM)
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By: Victoria Bloyer
June 09, 2025
What Do Your International Customers Want? (Part 2: U.S. Hispanics and LATAM)

In the conclusion of our two-part series, we present insights on how Hispanics and Latin Americans shop on the Internet.

Marketing Strategies
10 Key Reasons to Translate Your Website
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By: Dominic Dithurbide
June 04, 2025
10 Key Reasons to Translate Your Website

Expanding your business by serving global customers is a powerful growth strategy—and localized websites are the key to reaching them effectively.

Marketing Strategies
Building an Authentic and Effective Brand Localization Strategy
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By: Dominic Dithurbide
June 03, 2025
Building an Authentic and Effective Brand Localization Strategy

Discover how to create a powerful brand localization strategy that seamlessly adapts your brand identity, messaging, and customer experience for global success.

Marketing Strategies
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach
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By: Christian Connors
2025 Multilingual SEO Guide: Key Tactics to Boost Your Website’s Global Reach

Learn essential strategies for global multilingual SEO in 2025 to boost your website’s global visibility and engage international audiences.

Marketing Strategies
Is Low-Quality AI Translation Hurting Your Website’s SEO?
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By: Dominic Dithurbide
Is Low-Quality AI Translation Hurting Your Website’s SEO?

Explore the potential downsides of poor quality AI website translation and learn how to balance technological innovation with human expertise to enhance your SEO and global reach.

Marketing Strategies
8 New Market Entry Strategies for Global Business
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By: Dominic Dithurbide
8 New Market Entry Strategies for Global Business

Discover the 8 most effective foreign market entry strategies to help you succeed internationally.

Marketing Strategies
Mobile App Localization: Your Gateway to Global Audiences
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By: Nathan Lucas
Mobile App Localization: Your Gateway to Global Audiences

Understand the ins and outs of mobile app localization in the ever-changing translation technology industry.

Marketing Strategies
Are Translation and Localization the Same?
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By: Jessica Rivera
Are Translation and Localization the Same?

Learn the difference between website translation and website localization and why you need both for global success.

Marketing Strategies
Why Website Localization Matters: Key Benefits for Global Growth
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By: Reagan Evans
Why Website Localization Matters: Key Benefits for Global Growth

Global customers engage more with culturally relevant, localized marketing. Are you connecting in their language?

Marketing Strategies
AI vs Human Content: Striking the Balance
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By: Annabelle Kite
May 15, 2025
AI vs Human Content: Striking the Balance

AI-generated content is reshaping how we create and translate at scale—faster, smarter, more efficient. But even with all its power, AI still needs a human touch to truly connect, inspire, and resonate across cultures.

Marketing Strategies
International Marketing Plans: How to Succeed in Global Markets
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By: Dominic Dithurbide
April 02, 2025
International Marketing Plans: How to Succeed in Global Markets

Learn how to develop an international marketing strategy that speaks authentically to global markets.

Marketing Strategies
Best Practices for Multilingual Websites with Examples
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By: Nathan Lucas
Best Practices for Multilingual Websites with Examples

Discover top tips for creating multilingual websites to help designers, developers, and content creators improve localization, multilingual SEO, and user experience.

Marketing Strategies
What is Back Translation and Its Importance
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By: Jessica Rivera
March 27, 2025
What is Back Translation and Its Importance

Learn about the process of back translation and the advantages of using back translation to improve translation accuracy and localization.

Marketing Strategies
Common Challenges of English to Spanish Translation
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By: Jessica Rivera
Common Challenges of English to Spanish Translation

Translating English to Spanish is more complex than it may seem. Although there are solutions that can expedite more simple translations, the quickest solutions are rarely accurate. Learn more about the challenges of English to Spanish translation.