August 30, 2012

Internet Retailer: Online sales grow in Turkey


Turkey is experiencing strong growth in online shopping, according to a new report by global research company, Euromonitor International.

The value of goods sold online has grown 61% from 2006 to 2011. Euromonitor estimates online sales in Turkey will grow an additional 54% in real terms – that is excluding inflation – between 2012 and 2016. Euromonitor estimates the value of e-commerce transactions in 2011 to be worth more than 2 billion Turkish lira ($1.1 billion).

Despite this rapid growth, only about 43% of the population is online. Internet penetration rates will continue to increase as telecom infrastructure improves and consumers become more comfortable with internet technology.

To read the full Internet Retailer article, click here.


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